In early 2013 I started writing a book.I didn’t get far before starting work on other projects.

Its August of 2014, and I’ve started working on my book again. It’s about SEO and SMO (Search Engine Optimization and Social Media Optimization). Currently it’s about 100 pages completed. I’ve started and stopped this project more that any other project in my life. Today I took some time to reflect on why it’s taking me so long to complete this task.

Through writing this book, I’ve realized that it’s difficult for me to convey my thoughts and ideas on a page. I can make it happen, but I’m very slow at it. Truthfully I am more comfortable writing computer code.

To me, code has a personality and a life of it’s own. I go to war when I code. Code does not want to run, you have to wrestle into submission. You have to understand it, you have to anticipate it. You have to imagine all of the different ways your code is going to try and elude you, and crash. Like all worthy adversaries, you must respect the code to truly understand and master it. For the code to run, you must be successful, you must be correct. The poetic dance that I experience with code, I don’t feel when writing in English. Maybe it’s the linear fashion and format.

I can say however that the research process has been fun, and stretching myself to write this book has been a great experience and a true challenge. I am passionate about seeing this project through. Here’s to the future, and here’s to completing this bad boy!